Qualtrics Survey | Qualtrics Experience Management

Welcome to the Passport GMID database activity!

This activity will help you practice searching for marketing information by using the Euromonitor's Passport GMID database, which is one of the subscription business databases offered through Rowan University Libraries.

Use the arrow on the bottom right to advance to next screen or submit answers.

Successful completion of this activity generates a personalized certificate at the end, which proves you have collected your "Passport stamps" by completing all 5 questions. So be sure to work on these questions all in one sitting (takes approx. 20-25 minutes).

Since the path to each answer starts from the Campbell Library home page, open it now in a second browser tab.

Navigate to the Database Finder, then to letter P for the Passport GMID database, and "Accept" its terms in order to arrive at its opening search screen. When you're ready, return here and move on to the next screen.

The questions in this activity are based on the theme of "Laundry Care in Brazil." According to Passport GMID's category definitions, this includes laundry detergents, fabric softeners, detergent boosters, spot cleaners, and similar products.
If you can find marketing information on this random topic, then you will have the skills to find marketing information on any topic! If you enter an incorrect answer for any question, you will have unlimited attempts to get it right. So let's begin!

Enter your name below so we can track your progress.

Q1. According to the Passport GMID database, what is the market size of laundry care products in the nation of Brazil? Your answer should reflect the retail market value of laundry care in this country -- in other words, the most recent total RSP (retail selling price) in Brazil's home currency.

Searching Tips:

Keywords to enter -- Laundry Brazil
Report section -- Statistics / Market sizes / 'Laundry Care Brazil' link
Spreadsheet column -- most recent year available is 2023, and you may need to scroll all the way to the right to see this last column

Answer format: Enter the currency symbol, the numbers, and the commas for this answer in the box below, as they are given in millions in Brazilian Real (R$) currency. For example, if the database information says the market value is 9,876.5 (in Brazilian Millions) then you should enter all of its digits as 9,876,500,000

YOUR ANSWER: Brazil's current laundry care market size is:

Great work! You have earned
Passport stamp 1 of 5 !

Move on to the next question

Q2. According to the Passport GMID database, what are the names of the top two companies producing Laundry Care products for Brazil? It appears that just these two companies make up almost 58% of the market share for this product category in this country.

Searching Tips:

Keywords to enter -- Laundry Brazil (search these terms again to start fresh, if needed)
Report section -- Statistics / Company shares / 'Laundry Care Brazil' link
Spreadsheet column -- Scroll all the way to the right which is the most recent year's info to sort (click the date, not the funnel icon). This should help you check that the % numbers in are indeed descending from highest to lowest before you make your company choices.

Answer format: Enter only words for this answer in the box below, including the two company names with & (ampersand) between them. For example, if the database information says the top two companies are NESTLÉ SA and THE COCA-COLA CO you should copy each of these company names, including the accents (diacritical marks in the foreign language) and enter them as Nestlé SA & The Coca-Cola Co

YOUR ANSWER: The names of the top two companies producing Laundry Care products for Brazil are:

Great work! You have earned
Passport stamp 2 of 5 !

Move on to the next question

Q3. According to the Passport GMID database, most Brazilians get their laundry care supplies from an in-person store rather than buy them online. Of the in-person purchases, most (96.5%) are made from traditional grocery retailers.

However, purchases in 2023 at big-box stores in Brazil like Leroy Merlin or Telha Norte (equivalents of our Costco or Sam's Club) are increasing when compared to 2016. According to the channel distribution diagram, what is the percentage of laundry supplies in Brazil that were purchased at warehouse clubs?

Searching Tips:

Keywords to enter -- Laundry Brazil
Report -- Analysis / Country report / link for 'Laundry Care in Brazil
Report section -- scroll down to Distribution section, or use Datagraphics tab to find the diagram called 'Retail Channels for Laundry Care ...Percentage Point Growth 2018-2023'
Percentage number is labeled next to 'Warehouse Clubs' on the diagram

Answer format: Enter only numbers, a decimal, and a percent sign for this answer in the box below. For example, if the database says the answer was 98.7% you would enter it just that way, without extra spaces or words.

YOUR ANSWER: The percentage of laundry supplies in Brazil that were purchased at warehouse clubs was:

Great work! You have earned
Passport stamp 3 of 5 !
Move on to the next question

Q4. According to the Passport GMID database, what are the top two brand names of products in the Laundry Care category in Brazil in 2023? In other words, which names of brands (not names of companies) occupy about a third of the Brazilian consumer market and could be said to be the most popular brands of laundry products there?

Searching Tips:

Keywords to enter -- Laundry Brazil
Report section -- Statistics / Brand shares / 'Laundry Care Brazil' link
Menu option -- Convert data / Currency / USD (fixed exchange rates via the database menu, not using today's variable rate found elsewhere online)
Spreadsheet column -- Scroll all the way to the right and then click a few times on column heading 2023, which is the most recent year's info to sort (click the date, not the funnel icon). This should help you check that the % numbers in are indeed descending from highest to lowest before you make your brand choices.

Answer format: Enter only words for this answer in the box below, including the two brand names with & (ampersand) between them. For example, if the database information says the top two brands are PEPSI and DIET COKE you should copy each of these brand names, including the accents (diacritical marks in the foreign language) and enter them as Pepsi & Diet Coke

YOUR ANSWER: The names of the top two Laundry Care brands for Brazil are:

Great work! You have earned
Passport stamp 4 of 5 !

Move on to the next question

Q5. According to the Passport GMID database, what is the total number of Brazilians who subscribe to mobile Internet services, as of the most recent data from 2023? This information would be important to know for online marketing and advertising purposes.

Searching Tips:
Keywords to enter -- Laundry Brazil
Report -- Analysis / Country report / link for 'Laundry Care in Brazil, Analyst
Report section -- use Context tab and scroll down to find the info under 'Number of Mobile Internet Subscribers'
Number of subscribers in millions is labeled near to 'Actuals - '000 - 2023, 97th percentile' on the diagram

Answer format: Enter only the numbers and the commas for this answer in the box below. For example, if the database information says the number of people in '000 (thousands) is 9,876.5 then you should enter all of its digits as 9,876,500

YOUR ANSWER: The number of Brazilians who subscribe to mobile Internet services is:

Great work! You have earned
Passport stamp 5 of 5!

Advance to certificate generation